The company Coletăria will take over the Packeta name and increase the local investment budget by 50%
The rapid development on the local market accelerates the rebranding of Coletăria.ro in Romania. The company will take over the Packeta name and increase the local investment budget by 50%.
- The investment budget in Romania increases from 2 to 3 million euro
- The company announces a doubling of the number of employees in 2021
- The Packeta Group aims for a turnover of 204 million euros and 70 million parcels shipped in 2021, with a total value estimated at 3 billion euro
“Changing of the brand name came as a natural step, following the accelerated evolution registered by Coletăria.ro in the last years. Customers will recognize us quickly and clearly when shopping at any online store around the world. At the same time, a single brand, Packeta, will allow us to take advantage of the synergistic effect of marketing cooperation with other countries”, says Alexandr Jeleascov, CEO of Coletăria.ro, mentioning that, in 2020, Coletăria.ro registered a turnover of 4.5 million euro, in the first quarter of 2021 already exceeding the threshold of 40% compared to last year’s turnover.
The completion of the rebranding process also aims at aligning the services provided in all the countries where the company is present, which will be done gradually, considering the socio-economic development factors of each country.
“Romania is on an upward trend of growth from an economic point of view, which will lead to faster implementations of new services and delivery methods provided by the Packeta Group in other countries. With the unification of the name of the entire group in Europe, we will benefit more easily from the technological infrastructure of the platform and the mobile applications used by the group, from new implementations of logistics and transport services already used successfully in other countries”, says Alexandr Jeleascov.
Thus, locally, the company will accelerate development in the following directions:
- Extension of the pick-up points network;
- New warehouses – this year 2 new warehouses, of 4,000 sqm. each, in Bucharest and Oradea have already been purchased;
- Increasing the number of B2B customers;
- Opening new foreign markets for Cross Border deliveries;
- Partnerships development in the B2B eCommerce segments, partnerships for extending the network of pick-up points and partnerships with new internal and external carriers.
Increasing the number of employees is another priority of the company, a process that will accelerate after completing the rebranding process.
During 2020, the company has increased 4 times the number of employees, and for 2021 it aims to increase the team with 40 new employees, to over 80 employees, depending on the evolution of the business.
Thus, in the next period, the company aims to strengthen the team in the South and West of Romania. Specifically, it aims to hire in the logistics, customer service, sales and marketing segments, aiming at developing teams in the areas of processing and handling packages and their specialization on types of services offered, increasing response capacity in the area of customer service, accelerating enrolment of online stores and sellers in Romania by increasing sales capacity.
The Packeta Group aims for 2021 a turnover of 204 million euro and 70 million parcels shipped, with a total value estimated at about 3 billion euro. The company also estimates an increase in the number of pick-up points to 9,000 (5,000 in the Czech Republic). The increase in the total number of deposits will correspond to the development plans of the whole group. There will be a total of 43 warehouses with a total area of 100,000 square meters.
Coletăria.ro is an expert in shipping and delivering parcels and part of the Packeta group, with the largest network of pick-up points in Central and Eastern Europe. The company entered the Romanian market two years ago and offers online stores a cheap and efficient solution for transporting parcels. To date, the Packeta group has shipped more than 20 million parcels, thanks to collaboration with over 30,000 online stores and sellers and operates over 7,200 pick-up points in Central and Eastern Europe. In addition to the alternative solution for delivery at pick-up points, Coletăria.ro is also a logistics platform and offers online stores the classic solution for home delivery of packages. Online stores can ship their packages not only nationally but also internationally, in all 27 countries of the European Union, plus the United Kingdom, Ukraine, the Russian Federation, the USA, Switzerland and Liechtenstein.
For additional information you can access Coletăria.ro.