Simona Kijonková Won the Golden Semicolon 20/21 as PR Personality
Founder of Zásilkovna and CEO of Packeta Group Simona Kijonková won the Golden Semicolon award in the PR Personality category. The jury awarded her with the prize for her long-term successful brand building of Zásilkovna and for her open and effective communication, which has supported the company especially during the challenging pandemic situation.
Golden Semicolon Award 20/21
The Golden Semicolon is a Czechoslovak professional competition which is dedicated to the evaluation of corporate internal and external media and the best communication projects in the Czech Republic and Slovakia. An expert jury judges the entries across industry sectors and compares the most interesting personalities and PR agencies.
Entries for this year’s 19th edition of the competition closed in April. The award gala evening took place on Friday 3 September 2021 at the Vienna House Diplomat Prague. One of the novelties of this year’s edition was the expansion of the Crisis and Change Communication category to include the area of public affairs. The organizers thus responded to the communication challenges that companies and institutions had to face due to the coronavirus pandemic. Zásilkovna also participated in this category with a project called When Business (Almost) Stops from Hour to Hour.
Grand Prix for Simona Kijonková
The main and specialized categories of the Golden Semicolon competition were complemented this year by the Grand Prix award. This prestigious award went to the PR Personality, Talent of the Year and Best Agency. And it was Simona Kijonková who received the PR Personality award. “I really appreciate the award. It is an honor not only for me, but for all my colleagues at Zásilkovna. Last year was really challenging, full of unpredictable obstacles. I am proud of what we have managed to overcome together. Open communication has been very important and has greatly contributed to the fact that we managed to get through the COVID year and were able to double our business,” said Simona about the award.
Last year, Zásilkovna also celebrated success at the Golden Semicolon Award competition. In the 18th year of the competition, we won the award for the Between Us project, thanks to which individuals can send parcels to each other quickly, cheaply and without lines, simply by using a mobile application.
Since 2002, the professional competition Golden Semicolon has been organized by the PR Club, a professional organization which brings together professionals from the field of PR and related areas. The entries are evaluated by over 80 judges who are among the leading professionals in the field of marketing, communication and PR.