PEOPLE FROM PACKETA: Online and Performance Marketing of Packeta Group is Managed by Jan Slezák
We have welcomed a new colleague to our “red family” who will take on the role of Head of Performance of Packeta, the owner of Zásilkovna. The person in charge is Jan Slezák, who will take over online marketing and performance campaigns in all countries where Packeta Group operates.
Jan Slezák’s main task will be the evaluation and strategic direction of online marketing in all countries where Packeta operates. Prior to joining Packeta, he worked at Seznam.cz for more than 11 years. In the last 4 years he was responsible for setting strategy with the largest advertisers in the Czech Republic and abroad.
“We are on the verge of a record-breaking Christmas season, which we have been preparing for since the beginning of the year. With the key period of the season comes a number of exciting new products and marketing campaigns. We regularly invest significant resources in marketing activities. This is not only in the Czech Republic, but also in other countries where the Packeta Group operates. I am therefore very pleased that Honza Slezák, who is an expert in online and performance marketing, has joined us. His years of experience can make our marketing campaigns more effective across entities,” says Milan Šmíd, Marketing Director of Packeta Group.
“At Packeta, I will now be in charge of all performance campaigns, evaluation and strategic direction of online marketing in all countries where Packeta Holding operates. I believe that my experience, which comprises of several thousand successful campaigns, will help drive the performance of the whole Packeta Group forward.”
Head of Performance Marketing
Jan Slezák (34) graduated from business school in Economics and Business. He comes to Packeta with more than 11 years of experience in online and performance marketing. He gained extensive work experience mainly at Seznam.cz, where for the last 4 years he led a team of performance advertising consultants responsible for the largest advertisers in the Czech Republic and provided them with consulting services on how to best run their campaigns both in the Czech Republic and in foreign markets. In his spare time, he enjoys travelling and is interested in new technologies. Honza loves sports, especially football and netball.