Packeta, the owner of a leading technological and logistic provider Zásilkovna, has bought Trayto (the former BiddingTools Group), a technological company seated in Ostrava, which is a leading expert in the field of the automation of offers in product comparators, such as Heureka or Zboží.cz in the Czech Republic and Slovakia. In addition to shopping search engines and XML feeds, Trayto has begun focusing on foreign Internet marketplaces, such as Emag or Amazon. The company portfolio is comprised of more than 500 e-shops. The turnover that Trayto helped its clients realize in 2019 amounts to CZK 2 billion and the annual budget for the clients’ on-line advertising administered by Trayto amounts to nearly CZK 100 million. The main purpose of the collaboration between Packeta and Trayto is to simplify and accelerate the entry of Czech e-shops into foreign markets.